At any event, the potential for content is rich & bountiful - for those who plan ahead.

Planning is super important, when capitalising on your corporate event to ensure that both the quality and quantity of the final media is high.

We've compiled a list of tips that can benefit your corporate event photographer / videographer.

1 - Event itineraries are important for your photographer / videographer!

On the day at your event, there can be a chaotically large amount happening there. If your photographer or videographer, isn't there at the time & place where the action happens, it'll be lost forever.

Having an itinerary handy ahead of time, will help your videographer & photographer be ready for the interviews, the presentations & other important moments of the event.

Providing a map of the venue's floorplan is also helpful to get the photographer / videographer orientate themselves to the space, which is enormously helpful.

With an itinerary & floorplan, your corporate event photographer will have all they need to excel on the day.

2 - The Brief - Where & How will your Photos be used?

Another important piece of knowledge for your videographer / photographer to note, is whereabouts your video & photos will be used online and how will it be displayed to your target audience.

For instance, shooting a memorial dinner for a distinguished guest may yield different photo requirements than a product launch for clothing line.

If your videographer / photographer understands what your corporate event needs are, they will be able to shoot and edit the content to fit those needs far more effectively.

No one wants to receive vague & off point content!

3 - Lighting requirements of the corporate venue.

Light is a factor for both video & photo. Not every venue is going to have the best light sources, but with enough knowledge, your chosen corporate vent photographer / videographer can help plan ahead and choose the right equipment, or speak to the right people to improve it.

It comes down to the type of venue you have, whether there is natural lighting coming through, or if it's artificially lit, and what kinds of artificial light there will be - and how they can be changed.

The more information you can provide your photographer / videographer, the better they can plan ahead of time, as to the best spots to take photos from, without using high ISO's or being overly reliant on flash.

If you are unsure, give the videographer / photographer the number of the venue manager, so they can chat with them about it.

4 - Get Specific - Who is your target audience?

The content needs to fit your target audience. Period. If the content isn't 100% orientated to their needs, then forget getting engagement.

For instance, if you are hosting a marketing event, and your keynote speaker is David Meerman Scott, then it would be very wise to brief your videographer to get an interview with him, or for your photographer to get a set of posed snaps with him and yourself.

Find out what content from the event your audience are going to find interesting or of use and you will discover greater yields from them.

5 - Storage room for your corporate videographer / photographer

Events can be a logistical nightmare, and not every piece of equipment will be brought by your chosen photographer or videgorapher, yet they still a safe space to store their equipment and charge any batteries they may have (depending on the time and length of the event).

It is vitally important to the logistics of the corporate event content, to provide a safe storage space for your photographer or videographer.

Ask them questions like...

How much space do they intend to need?
Does it need to be accessed frequently?
Does it need to be manned or only lockable?