Don't be fooled - Your brand extends to even your corporate event photos. It isn't enough to have a nice flash & well exposed photos at your event, as being scrutineous about what your visual style is & which photos you publish, can affect the way your brand is perceived.
This is why having a major corporate event photographed is going to be completely different from an art therapy workshopped - and not only do you need a photographer who can understand this, but you also need to know for your own businesses sake.
Colours
Colours come in many forms and for brevities sake, I'll cover three main styles. Black and white, vivid & bright, natural & lifelike.
Black and white event photos give off a certain level of class, emotionality & sophistication. With a great deal of colour information lost, it causes the audience to focus more on what is happening inside at event.
Vivid & Bright add more excitement & vitality to the event's festivities. This is perfect for events that have a bigger social aspect to it, or for environments that take place around vibrant environments.
Natural & Lifelike are a good balance for events that fall anywhere in between or have an intimate touch to them. We would recommend you take a natural & lifelike colour approach to your event photos when a greater focus is on the attendees there.
Candid vs Posed
A candid photo is a photo taken when the subject is completely themselves, captured in motion without awareness that the camera is on them.
A posed photo is a different style completely. It takes an energetic & extraverted photographer who can gracefully pose people on the fly at an event.
One isn't better than the other, it is a matter of what fits you.
Environment
The location is super important to any event photographer, as well as the result - the event photos.
The environment dictates much of the lighting, colours, background & angles of the event. To this end, it is super important to work with your event photographer & help them with as much foreknowledge of the environment as possible.
You should also consider how your choice of location can influence the perceived brand of your event. Always choose locations that fit in with your business.
Subjects
Who are your attendees? This is a very important aspect to any event being photographed.
If you have business professionals, you will need to emphasize their attire & show their level of engagement with the seminar / conference.
Other the other side of the coin, if you have a classroom full of artists, then the emphasis should be on them in the act of creation, rathern than showing their attire.
There are a plethora of other variables that can be utilised by your photographer in the moment of capturing the event, which is why the more information you can provide about the guests, the better the photos will be.