What Your Corporate Event Photos Say About Your Brand

Don't be fooled - Your brand extends to even your corporate event photos. It isn't enough to have a nice flash & well exposed photos at your event, as being scrutineous about what your visual style is & which photos you publish, can affect the way your brand is perceived.

This is why having a major corporate event photographed is going to be completely different from an art therapy workshopped - and not only do you need a photographer who can understand this, but you also need to know for your own businesses sake.

Colours

Colours come in many forms and for brevities sake, I'll cover three main styles. Black and white, vivid & bright, natural & lifelike.

Black and white event photos give off a certain level of class, emotionality & sophistication. With a great deal of colour information lost, it causes the audience to focus more on what is happening inside at event.

Vivid & Bright add more excitement & vitality to the event's festivities. This is perfect for events that have a bigger social aspect to it, or for environments that take place around vibrant environments.

Natural & Lifelike are a good balance for events that fall anywhere in between or have an intimate touch to them. We would recommend you take a natural & lifelike colour approach to your event photos when a greater focus is on the attendees there.

Candid vs Posed

A candid photo is a photo taken when the subject is completely themselves, captured in motion without awareness that the camera is on them.

A posed photo is a different style completely. It takes an energetic & extraverted photographer who can gracefully pose people on the fly at an event.

One isn't better than the other, it is a matter of what fits you.

Environment

The location is super important to any event photographer, as well as the result - the event photos.

The environment dictates much of the lighting, colours, background & angles of the event. To this end, it is super important to work with your event photographer & help them with as much foreknowledge of the environment as possible.

You should also consider how your choice of location can influence the perceived brand of your event. Always choose locations that fit in with your business.

Subjects

Who are your attendees? This is a very important aspect to any event being photographed.

If you have business professionals, you will need to emphasize their attire & show their level of engagement with the seminar / conference.

Other the other side of the coin, if you have a classroom full of artists, then the emphasis should be on them in the act of creation, rathern than showing their attire.

There are a plethora of other variables that can be utilised by your photographer in the moment of capturing the event, which is why the more information you can provide about the guests, the better the photos will be.

Make it Snap! 3 Tips for Flawless Birthday Photography

Planning a birthday for yourself or a loved one involves a thousand small decisions, and remembering to hire the birthday photographer can sometimes be an afterthought.

Whilst birthday photography isn’t logistically challenging, there are a few factors that are outside the photographers control that can impact the quality of the photos they provide.

Here are three tips from Moment 2 Moment Event Photography, that can help boost the WOW factor of your birthday photo album.

1 - Many hands make light work at your birthday party

Aside from using a flash, the photographer will utilise ambient environmental lighting from sources like chandeliers, candles, disco lights, LED party lights, bonfires & the humble light bulb.

However, some venues & environments lack these lights which result in the photographer over utilising their flash - which can hurt the ability to showcase the venue in which the party is held in. Not a game breaker, but in 10 years time when you are looking at a memory reminder on Facebook, seeing what the venue looked like can help your memory come flooding back.

If you can arrange with the venue to switch on lights & provide your photographer with the permission to change them throughout the night, you’ll find that the photos you receive will be more varied & diverse, as well as having better quality background details. Furthermore, the images you’ll receive will be far better as the photographer doesn’t have to compensate with brighter flashes (blinding your patrons), higher ISO’ levels (grainier photos) or wider apertures (too much blur & difficult to focus)

2 - Tell your Birthday Photographer who your special guests are

Everyone’s welcome at a party, but the VIPs are the VIP’s for a reason - because you love them slightly more. We can take for granted who our family & close friends are, and so can your photographer.

Nothing is worse than receiving a photo album with more photos of a mate your cousin invited to the party, than of your Uncle who flew in from South Africa to celebrate your birthday plans.

Give your photographer a loose list of the people who are nearest & dearest to you (or point them out!), and you’ll see the birthday photo album that you really want to see.

3 - Itinerary of the Birthday Celebrations

Can you imagine viewing all the photos in your birthday photo album and seeing none of your mum shedding a tear as your dad gives a speech on how proud he is of you?

Birthday celebrations bring out the rare & uncommon emotions in your family and friends, which is why it’s important for the birthday party photographer to be ready to capture them at the exact moment they happen.

Given that no birthday is complete without speeches, gifts and cake - It’s super crucial to your birthday party photographer to have an itinerary (or run sheet) of the birthday celebrations to achieve this end.

Even a loose bullet point list of what is happening, at what time, can help open up the lines of communication so that your photographer of choice knows what is happening at the right times.