COVID-19 and Event Videography in Melbourne

With Melbourne is back and roaring again, many people and business are looking to book in corporate videography in Melbourne or party photographers in Melbourne given COVID-19 is now with 30 days of no new cases or deaths.

Per, City of Melbourne's guidelines, in order to Moment 2 Moment to provide your event, birthday or wedding with photography or videography, the following must be done in order to go ahead.

1. The event site must be designed to ensure there is 4 square metres of available floor space per person with a physical distance least 1.5 metres maintained from others.

2. Maintain the number of attendees permitted as per current Victorian Government restrictions in place at the time of the event

3. Face masks are mandatory for indoors and on public transport – and outdoors where you can’t physically distance within Melbourne itself. All attendees are required to have a face mask with them at all times.

4. Up to 50 people can gather outdoors from any number of households (excluding infants under 12 months).

5. Any businesses open & have staff on site, must have a COVIDSafe plan in place.

6. A maximum of 150 people per space subject to the density quotient, can be in indoor areas (seated and non-seated), including cinemas, small theatres and small galleries.

Full regulations and laws regarding events (which include birthdays, corporate events & weddings can be found here https://creative.vic.gov.au/news/2020/coronavirus-update)

Should you wish to book in videography for an upcoming event, event photography or birthday photo shoot in Melbourne, please contact us on 0410737457 or email info@moment2moment.com.au with your enquiry today.

What Your Corporate Event Photos Say About Your Brand

Don't be fooled - Your brand extends to even your corporate event photos. It isn't enough to have a nice flash & well exposed photos at your event, as being scrutineous about what your visual style is & which photos you publish, can affect the way your brand is perceived.

This is why having a major corporate event photographed is going to be completely different from an art therapy workshopped - and not only do you need a photographer who can understand this, but you also need to know for your own businesses sake.

Colours

Colours come in many forms and for brevities sake, I'll cover three main styles. Black and white, vivid & bright, natural & lifelike.

Black and white event photos give off a certain level of class, emotionality & sophistication. With a great deal of colour information lost, it causes the audience to focus more on what is happening inside at event.

Vivid & Bright add more excitement & vitality to the event's festivities. This is perfect for events that have a bigger social aspect to it, or for environments that take place around vibrant environments.

Natural & Lifelike are a good balance for events that fall anywhere in between or have an intimate touch to them. We would recommend you take a natural & lifelike colour approach to your event photos when a greater focus is on the attendees there.

Candid vs Posed

A candid photo is a photo taken when the subject is completely themselves, captured in motion without awareness that the camera is on them.

A posed photo is a different style completely. It takes an energetic & extraverted photographer who can gracefully pose people on the fly at an event.

One isn't better than the other, it is a matter of what fits you.

Environment

The location is super important to any event photographer, as well as the result - the event photos.

The environment dictates much of the lighting, colours, background & angles of the event. To this end, it is super important to work with your event photographer & help them with as much foreknowledge of the environment as possible.

You should also consider how your choice of location can influence the perceived brand of your event. Always choose locations that fit in with your business.

Subjects

Who are your attendees? This is a very important aspect to any event being photographed.

If you have business professionals, you will need to emphasize their attire & show their level of engagement with the seminar / conference.

Other the other side of the coin, if you have a classroom full of artists, then the emphasis should be on them in the act of creation, rathern than showing their attire.

There are a plethora of other variables that can be utilised by your photographer in the moment of capturing the event, which is why the more information you can provide about the guests, the better the photos will be.

Be Prepared! Effective Planning Guide for Event Videography

The worst thing that can happen to an event, is to have a poor quality video due to a lack of planning & communication.

Events can leave you time poor

We understand, after all, we shot hundreds of events as working Melbourne event videographers ourselves over the years and know our clients issues well, as we see it with our own eyes.

Every industry, be it music, corporate, weddings, birthdays has it's own particular set of challenges & last minute issues that can blindside you.

Luckily, with a bit of extra preparation, you can avoid major event videography issues before they pop up. And best of all, your event videographer can handle these for you.

1 - Recording High Quality Event Audio

A poor image can be fixed, but bad audio cannot be. If your event has keynote speakers, special songs, performances, speeches or interviews, it is super important to understand how to approach this.

Your event videography needs to have...

• Shotgun microphone for interviews / ambient sound
• Lapel mic for interviews / speeches
• Audio recorder with inputs for speeches / music
• Ability to work with the PA system

Without the above tool kit, the audio cannot be captured in a useful manner that blends into the video well.

Furthermore, what is crucial, is understanding which staff, have what audio equipment like...

• Your DJ
• MC / Wedding Celebrant
• In-House Venue

It is super important for the videographer to get as much information about the above as possible

We recommend sending your Venue / DJ / MC / Wedding Celebrants information to your chosen event videographer, so that they can assess the system and work a plan to capture the sound correctly.

Also important is understanding audio hazards. Your videographer will have far better audio, if they know in advance how to remedy them, as they can affect the quality of the sound recorded for your event video.

Questions to be asked about audio hazards include...

• Does the venue have a noisy background from a fridge, gate, air conditioner etc?
• Is the venue near a helipad, noisy highway or airport?
• Will there be another major event in the nearby vicinity?

2 - Getting an Effective Event Videography Brief

Everybody’s events are different, which is why no event should be a one sized fits all brief.

To make an effective brief, the core principles need to be ascertained.

• What kind of event needs to be filmed?

• What is the overall goal that this video is working towards?

• Who is your intended audience?

• Where will it be seen?

These criteria then determine…

• Run time (is it a 30 minute, long form seminar video or a 30 second highlight video for social media?

• Types of cameras used (cinema cameras, DSLR’s, GoPros, mobiles)

• Crew that are needed (2nd shooter, drone shooter, jib operator)

• The moments that crucially need to be captured (VIP’s, ribbon cutting, performances)

• Style of editing (face paced, slow paced)

• Tonality (high colour saturation, monochrome)

• Lighting

For the most part, every videography company has a different questionnaire that they need filled in. After getting this key event information, a brief will then be created which lists the overall steps, important decisions & information that are made before filming the event.

It is super important to be transparent & accurate with this information, otherwise the event videography company that you have selected, may not provide with what you and your audience need!

3 - On the Day of Your Event